![]() It has prime real estate on their homepage navigation panel, making it front and center for users to see and play. Their games are accessed through a tablet or desktop computer running the Windows operating system. Microsoft Casual Games’ team of designers, developers, artists and producers are responsible for creating classic games with a fresh and modern approach. With this partner, you’re sure to reach your target audience. Brand-safety is top of mind in this environment with all key metrics identifiable. Their long-standing history of reaching a multitude of Windows users across multi-screen environments will bolster Playwire’s overall offering in the UK.”įor advertisers, this partnership means you get access to a very credible and established gaming brand with 96% viewability and an 83% completion rate. John explains, “Brands want credibility, performance and scale which are three boxes that Microsoft undeniably hits. With their 250 million video impressions per month advertisers can reach an incredibly captivated audience. Microsoft Casual Games has been entertaining players all over the world with their popular casual games such as, Microsoft Solitaire and Microsoft Ultimate Word Games since 1990. When asked what this partnership means to the company, Playwire’s global business development manager, John Martin said, “We’re proud to partner with a publisher that focuses so heavily on creating highly viewable, tailored advertising experiences for their audience.” ![]() With our long history of working with gaming clients to monetize their websites, games and applications, and our proven UK-based sales team, we know this partnership will be a prosperous one. Given Playwire’s successful track record and established presence in the UK, Microsoft Casual Games has turned to us to help them break into the UK market. This deal will connect brands and players through premium video ads in a protected and fraud-free ecosystem. We’re thrilled to announce that we are exclusively representing Microsoft Casual Games’ video advertising inventory in the United Kingdom through direct sales, private marketplace and programmatic guaranteed deals. ![]()
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